There’s a new trend in restaurants and cafes. Design it for Instagram sharability. Pidapipo on Chapel Street has done a reasonable job strategically placing its neon so it can be photographed with Hawker Hall’s neon in the background. Match Mylkbar takes it to the extreme, from the neon green finger in its window to… well pretty much everything about the place. The lattes come in all colours of the rainbow from regular to mushroom, pink (beetroot), green (matcha) an golden […]
Ed Charles is a Melbourne-based writer and digital consultant. He trained with IPC in London and has written for major international and national business and lifestyle titles. Establishing this blog in 2005, he was one of the first of a handful of food bloggers in Australia. He's spoken at the Melbourne Writers Festival and Emerging Writers Festival and has broadcasted regularly on food and digital media issues.