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	<title>Ed Charles &#187; Marketing &amp; media</title>
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	<description>Freelance journalist: Asks questions. Writes stories. For money.</description>
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		<title>Google targets small to medium-sized businesses</title>
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		<pubDate>Sat, 29 Nov 2008 03:11:44 +0000</pubDate>
		<dc:creator>Ed Charles</dc:creator>
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		<description><![CDATA[From The Australian, Entrepreneur JULIAN Persaud, the newly appointed online head at Google Australia, is a man with a big message for small and medium-sized companies. He wants to wake them up to the opportunities online presents for growing their businesses. &#8220;They are coming on board in increasing numbers,&#8221; he says. &#8220;About 40 per cent [...]]]></description>
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		<title>Making a brand stand</title>
		<link>http://tomatom.com/journalism/making-a-brand-stand.htm</link>
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		<pubDate>Fri, 25 Jul 2008 05:32:01 +0000</pubDate>
		<dc:creator>Ed Charles</dc:creator>
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		<description><![CDATA[From The Australian, Entrepreneur ONE of the major challenges for small companies is to make the transition from being a small-volume product to being a brand sold in a large number of retailers. For Sydney-based Nikki Michel and Lisa Ross the challenge was to move from selling their dream Pickles and Loop pyjamas at Paddington [...]]]></description>
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		<title>YouTube attracts a lot of business</title>
		<link>http://tomatom.com/journalism/youtube-attracts-a-lot-of-business.htm</link>
		<comments>http://tomatom.com/journalism/youtube-attracts-a-lot-of-business.htm#comments</comments>
		<pubDate>Fri, 30 May 2008 07:53:25 +0000</pubDate>
		<dc:creator>Ed Charles</dc:creator>
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		<guid isPermaLink="false">http://tomatom.com/journalism/?p=162</guid>
		<description><![CDATA[The Australian, Entrepreneur MARKETING fads come and go but YouTube and the internet look as if they are here to stay. YouTube is about rich interesting content rather than rich video production companies that usually make expensive TV ads. And this makes it an ideal medium for the small to medium-sized business, according to Sydney-based [...]]]></description>
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		<title>Nutrition gets on the menu</title>
		<link>http://tomatom.com/journalism/nutrition-gets-on-the-menu.htm</link>
		<comments>http://tomatom.com/journalism/nutrition-gets-on-the-menu.htm#comments</comments>
		<pubDate>Fri, 25 Apr 2008 07:54:56 +0000</pubDate>
		<dc:creator>Ed Charles</dc:creator>
				<category><![CDATA[Business]]></category>
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		<category><![CDATA[Franchising]]></category>
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		<category><![CDATA[The Australian]]></category>

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		<description><![CDATA[The Australian, Entrepreneur FOOD franchises are the fastest-growing franchises. On the league table of fastest growers, six are taking some sort of health angle on food: Sumo Salad, Big Dad&#8217;s Pies, Healthy Habits, Noodle Box, Pizza Capers and Crust Gourmet Pizza Bar. Tim Dixon, CEO of consultant Franchise Works, says the high street is so [...]]]></description>
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		<title>Turning clicks into cash</title>
		<link>http://tomatom.com/journalism/turning-clicks-into-cash.htm</link>
		<comments>http://tomatom.com/journalism/turning-clicks-into-cash.htm#comments</comments>
		<pubDate>Mon, 31 Mar 2008 08:07:56 +0000</pubDate>
		<dc:creator>Ed Charles</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
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		<category><![CDATA[The Australian]]></category>

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		<description><![CDATA[The Australian, Entrepreneur DARREN Rowse is an accidental entrepreneur. The Melbourne-based lay preacher has earned more than $700,000 from internet advertising since 2003 simply by working out what people want to read on the internet. Now he runs the B5Media Network of 320 bloggers with co-founders Shai Coggins from Adelaide and Jeremy Wright from Toronto [...]]]></description>
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		<title>Small screen&#8217;s big picture</title>
		<link>http://tomatom.com/journalism/small-screens-big-picture.htm</link>
		<comments>http://tomatom.com/journalism/small-screens-big-picture.htm#comments</comments>
		<pubDate>Fri, 28 Mar 2008 07:59:38 +0000</pubDate>
		<dc:creator>Ed Charles</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Management]]></category>
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		<category><![CDATA[The Australian]]></category>

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		<description><![CDATA[The Australian, Entrepreneur AUSTRALIA is behind the rest of the world with online shopping. According to online researcher Hitwise, just 6.75 per cent of Australian internet traffic last month was for shopping and classifieds. In the US, 9.54 per cent and Britain 9.61 per cent of traffic was in this category. In the DVD market, [...]]]></description>
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		<title>In the trenches: marketing in China</title>
		<link>http://tomatom.com/journalism/blue-horizontal-line.htm</link>
		<comments>http://tomatom.com/journalism/blue-horizontal-line.htm#comments</comments>
		<pubDate>Fri, 01 Feb 2008 08:35:51 +0000</pubDate>
		<dc:creator>Ed Charles</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing & media]]></category>
		<category><![CDATA[INTHEBLACK]]></category>

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		<description><![CDATA[IN THE BLACK: In the trenches Cool customers: the growing Chinese consumer goods market may give us the greatest lessons about understanding the customer. By Ed Charles Knowing your customer is essential to the success of any business enterprise. China is the market that many multinationals are concentrating on. So how does one begin to [...]]]></description>
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		<title>Social media is the new thing, and it&#8217;s rapidly being integrated into business.</title>
		<link>http://tomatom.com/journalism/social-media-is-the-new-thing-and-its-rapidly-being-integrated-into-business.htm</link>
		<comments>http://tomatom.com/journalism/social-media-is-the-new-thing-and-its-rapidly-being-integrated-into-business.htm#comments</comments>
		<pubDate>Sat, 01 Dec 2007 08:26:39 +0000</pubDate>
		<dc:creator>Ed Charles</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing & media]]></category>
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		<description><![CDATA[IN THE BLACK Are you a knowledge worker or a pen pusher? The likelihood is that you are the former, which means you are about ideas and -collaboration. In that case, the expressions &#8216;social media&#8217;, &#8216;Web 2.0&#8242;, or more importantly, &#8216;Enterprise 2.0&#8242;, should be in your vocabulary, even if you don&#8217;t have a profile on [...]]]></description>
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		<title>Interactive beats static</title>
		<link>http://tomatom.com/journalism/interactive-beats-static.htm</link>
		<comments>http://tomatom.com/journalism/interactive-beats-static.htm#comments</comments>
		<pubDate>Thu, 30 Aug 2007 07:40:18 +0000</pubDate>
		<dc:creator>Ed Charles</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Marketing & media]]></category>
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		<description><![CDATA[From The Australian, Entrepreneur: Blogs save time and energy, writes Ed Charles &#124; July 27, 2007 THE hype over blogs focuses on gossip and radical politics. What many people miss is the power of the blog as a marketing tool for small business and an alternative to e-newsletters.  BUSINESS BLOGS • workingsolo.com.au • blog.completepotential.com • [...]]]></description>
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		<title>In the trenches: whisky</title>
		<link>http://tomatom.com/journalism/blue-horizontal-line-2.htm</link>
		<comments>http://tomatom.com/journalism/blue-horizontal-line-2.htm#comments</comments>
		<pubDate>Wed, 01 Aug 2007 08:38:29 +0000</pubDate>
		<dc:creator>Ed Charles</dc:creator>
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		<category><![CDATA[Management]]></category>
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		<description><![CDATA[INTHEBLACK &#8211; In the trenches Over a thousand years ago whisky was born in Asia. Only now is it experiencing a rebirth. By Edward Charles. Chinese youths are increasingly turning away from the nation&#8217;s traditional potent spirits, known as baijiu, in favour of whisky as their alcohol of choice. In the bars and discos in [...]]]></description>
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