The Australian, Entrepreneur: Victoria Angove continues to push her family’s heritage further, Ed Charles reports. BEING the fifth generation of family to enter a business founded in 1886 doesn’t preclude Victoria Angove from being entrepreneurial. At the age of 29 she is charged with developing the Angove’s wine company’s international markets to diversify export risk [...]

Here’s the problem: Australia is very good at digging stuff out of the ground, and it’s very good at planting loads of stuff in the ground and growing it. What the country isn’t so good at is making high-value products – whether they be minerals or food staples – out of those raw materials. According [...]

You can create a marketing buzz on a small budget, writes Ed Charles IT’S the classic business dilemma. You’re launching into a crowded market and the main competition has a marketing budget of tens of millions of dollars, whereas you have a few thousand. You can’t compete head-on. The only option is to use your [...]

From The Australian, Entrepreneur: Detailed research and some great timing has paid off for this niche market player, writes Ed Charles THE secret of a successful product is that it must be something that people want. And it must be something that a lot of people want most days in their lives. For businesswoman Ivone [...]

RUNNING a day spa is a bit like selling ice-cream. You need to sell a dream and you have to learn how to deal with the peaks and troughs of demand. From The Australian Entrepreneur September 30 2005.

Commercial and regulatory pressures are forcing CFOs to take a closer interest in marketing. CFO June 2004.

So accountants are boring, huh? Creatives and advertising types are so much more interesting and stories about boring accountants are a cliché. Arguably the most creative person in advertising is an accountant. As I said in In The Black a couple of months ago.

Remember the big ad. Now there’s the small one.

Back to freelance journalism after 18 months of running my own magazine business, which is going through ambigious times, shall I say. Perhaps it’s time for a new businesscard. Here are some tips from something I pulled together for AFR Boss a while ago. CARD SHARP If you think your business card is just about [...]

The September 11 terrorist attacks caused a big spike in users of all media outlets i reported in The Australian post 9/11. The same can be said for the recent bombings in London – just add bloggers to the story below. IT may be macabre, but bad news is good news for the news media. [...]