June 27th, 2008
The Australian, Entrepreneur
ONCE, the only way to find a business on the move was to call a directory on a mobile phone. But the arrival on July 11 of Apple iPhone — it is 3G, has WiFi and is GPS-enabled and integrated with Google Maps — is about to change the way people use mobile [...]
May 30th, 2008
The Australian, Entrepreneur
MARKETING fads come and go but YouTube and the internet look as if they are here to stay. YouTube is about rich interesting content rather than rich video production companies that usually make expensive TV ads. And this makes it an ideal medium for the small to medium-sized business, according to Sydney-based Laurel [...]
March 31st, 2008
The Australian, Entrepreneur
DARREN Rowse is an accidental entrepreneur. The Melbourne-based lay preacher has earned more than $700,000 from internet advertising since 2003 simply by working out what people want to read on the internet.
Now he runs the B5Media Network of 320 bloggers with co-founders Shai Coggins from Adelaide and Jeremy Wright from Toronto after 18 [...]
December 1st, 2007
IN THE BLACK
Are you a knowledge worker or a pen pusher? The likelihood is that you are the former, which means you are about ideas and -collaboration.
In that case, the expressions ’social media’, ‘Web 2.0′, or more importantly, ‘Enterprise 2.0′, should be in your vocabulary, even if you don’t have a profile on Facebook.
While these [...]