Freelance journalist/editor

September 2005 — Present

My journalism is split between business and food. I regularly write for the Entrepreneur section of The Australian. I have a weekly column on restaurant gossip in the Herald Sun’s extrafood section. I also regularly write for In The Black, which is distributed to over 100,000 CPAs. You’ll find some of the other titles in the archives or my portfolio above.

Founder, publisher, editor, Tomato Magazine

October 2003 — October 2005

Tomato was a magazine I launched because I felt there was a gap in the food magazine marketing that could serve people who found some of the titles too glossy and a bit pretentious. The idea to was to distribute free, like a street magazine, through high quality food venues, cafes, restaurants and bars. We had terrific response to the editorial but were under funded.

Freelance journalist

September 2000 — September 2003

Titles I wrote for included: The Australian (Media & Marketing), Financial Times (Creative Business), AFR Boss, CFO, In The Black (formerly Australian CPA), Mercedes Magazine, Bang & Olufsen Magazine, HR Monthly, Krisworld (Singapore Airlines).

Associate publisher, Yaffa Publishing

February 2000 — June 2000 (5 months)

I was responsible for setting the template for Yaffa’s online strategy. I was also to launch two magazines, an online marketing title and a lifestyle title. I was made redundant after the DotCom crash.

Editor, Ad News, Yaffa Publishing,

March 1996 — February 2000

I relaunched and revamped the title, resulting in a 45 per cent increase in paid circulation while the market share of its main competitor B&T fell. This set the template for where the magazine is today. I devised and implemented editorial systems to improve the rigour of its reporting and introduce better writing, subbing and design. I introduced strict sub editing guidelines and a style sheet to, what had previously been, an unstructured operation. I managed a team of seven plus
contributors. I also raised the profile of the title writing articles for newspapers and regularly was interviews on radio and TV.

Senior writer, Business Age, VNU Publishing (London)

1995

I worked with the art director and designer on the redesign and relaunch of the title. I launched and edited a lifestyle section, in addition to contributing business feature stories to the magazine. I was a member of the team researching, compiling and writing the Rich 500 report. I was short-listed as feature writer of the year by the Press Gazette. I resigned to move to Australia.

Education

University of Liverpool
BSc Hons, Mathematical Physics