I’m writing to you with what I feel is fantastic news, but with a bit of a
twist. I’d love some advice, or better still your help.
Together with my wife and good friend, I was lucky enough to see Ferran Adria
speak late last year at the Arts Centre. We were inspired by his passion for
food and, as I’m sure countless audience members did that evening, the three of
us applied for a reservation at El Bulli for 2009. With 8,000 diners chosen from
2,000,000 applicants, it was a long shot but worth a try. To make things more
interesting, we made a bet that evening. Whoever gets in will be shouted by the
And guess what? I got in! I’ve won the bet and we have a table for three
waiting for us on August 10, 2009.
There’s one problem. (Here you must be thinking, what problem? I’ve got
no sympathy for you. You got the reservation!) Perhaps not a problem, but a
challenge. My wife and I have just had our first baby, we all have mortgages,
money’s tight… Hence the twist: we need to find a way to subsidise our trip,
to help us realise what will be a once-in-a-lifetime meal. To do this, we need
My wife Laura is a former winemaker, our friend Ashley is a landscape architect
and I’m an architect. What’s more, food and wine is in our
blood: Laura has relatives in the Veneto region of Italy at the foothills of
Montegrappa (complete with renowned soave and bread-making aunties) while I
have relatives in the Friuli region Of Italy in Udine (famous for its San
Danielle prosciutto). With our collective eye for design, fashion and culture,
plus our passion for food and wine, the three of us have much to offer
We need someone to see the potential in our culinary pilgrimage and see the value in
compensating us to do it. Surely there are articles that could be written on the three of us, reviews of the restaurant.
And after that? Gala openings, keys to the city? Who knows? To help us on
our way we’d just need a sponsor for flights and accommodation. Of
course, we’ll foot the bill for the restaurant but we just need someone
to help us get there. Could this be you?
Our culinary future is in your hands. I eagerly await your (what will,
I hope, be champagne-cork-popping) advice.