I distribute a lot of content across the web. Some of it here but increasing on Linked-in, Facebook Groups, my personal Facebook feed and company page etc etc. (It’s another story to write about why blog content now needs to be distributed).
At the weekend I took my partner Pam to Handmade 2015 at the Builders Arms on Gertrude St and came out with a few observations on the chaos of tastings.
Very few of the wineries were collecting emails. Most were passive about it with a handwritten form.
Only Patrick Sullivan actively asked people for emails with a cheerful disclaimer that he would send us only two emails a year and that we were a shoo in to win 6 bottles of his wine as he had collected so few emails. He had pre-cut business card sized pieces of paper for people to scribble their email addresses on. I happily gave him my email address and I’m waiting by my inbox to be informed that I have won his prize draw.