Blogs

Blogs, Content marketing, Facebook, rules of engagement, social media, Twitter

Davos: businesses exposed by social media

From today’s Australian: “And Davos confirmed that the Facebook social networking and mobile technology revolutions were now a priority agenda item for Australian business leaders extending from retailing (Mr Goyder) and banking (Mrs Kelly) to construction (Mr King) and business services (Ms Walker).” Westpac CEO Gail Kelly said that social media meant that “business was more exposed to issues being magnified and accelerated at digital speed”. “There are big implications for the way you manage media and marketing, the way […]

Blogs, journalism

Turning clicks into cash

The Australian, Entrepreneur DARREN Rowse is an accidental entrepreneur. The Melbourne-based lay preacher has earned more than $700,000 from internet advertising since 2003 simply by working out what people want to read on the internet. Now he runs the B5Media Network of 320 bloggers with co-founders Shai Coggins from Adelaide and Jeremy Wright from Toronto after 18 months ago raising $US2 million in venture capital. Mr Rowse was an internet amateur when he started blogging in 2002 after a friend […]