With Youtube the second biggest search engine in Australia, it is also a huge opportunity outside of Google search to use it to get your brand noticed. Like pictures, short videos are easy to watch and absorb. The only problem is we are all in a mindset born out of corporate videos of years gone by. And like me, you probably just yawn just thinking about corporate videos. Unless extremely entertaining or compelling, few people are going to watch a […]
The inevitable Youtube clips.
Recently, I was asked to talk to journalists in Melbourne and Sydney about Melbourne food trends in 2012. I’ve yet again been so bloody busy that I haven’t had a chance to blog it but here is a video shot of the Melbourne day.
Check out on Youtube how the cutaways were made. Finally, $484.60 9including postage) and after a three month wait Modernist Cuisine has arrived. I’ve bought it so you don’t have to but also to add to my collection of books by Peter Barham, Herve This and Harold McGee that examine the science of cooking, as I mentioned in May. Out of all of them McGee’s On Food and Cooking: The Science and Lore of the Kitchen (which you can buy […]
[youtube:http://www.youtube.com/watch?v=iVfvo16hXvQ] So there we are, driving along minding our own business in Sal’s Fiat 500. Well, we’d reversed out of Flinders Lane illegally right next to the Police Station and then driven through the bollards into Little Collins Street. A traffic warden has the gall to bollock us. Yes, I’m afraid my sound still isn’t up to scratch but here is my second stab of talking coffee with St Ali’s Salavatore Malatesta(who funds these videos) and we have a bit […]
[youtube:http://www.youtube.com/watch?v=Hfsq56HVVs0] In addition to my journalism, now I am blogging for a living over at Ad News and for St Ali where I’m producing a series of video blogs looking at various aspects of coffee culture and some of the geekery behind it. Cafe and coffee culture in Melbourne is going crazy right now and the new generation of roasters started with St Ali. Perhaps I have sold out, but it’s a great opportunity to experiment with video content and […]
Yu Bo’s Sichuan banquet at Sydney International food festival Is it possible to talk about Sydney and Melbourne without making a comparison of which is best? I think not. And so is the debate between which was the best food festival this year: the Melbourne Food and Wine Festival or Sydney. I went to both on freebies, although sponsored by NSW Tourism this trip was $$$$$$$$$$. I think Sydney wins for its focus and theming on Asia and perhaps reflecting […]
[youtube:http://www.youtube.com/watch?v=JEbQ5S-LHc8] Only the other night gazing out at the opera house from Quay restaurant in Sydney I had the good fortune to sit at dinner with the new improved much, much larger than life Matt Preston. Not only was I subject to his advice on all things Myf Warhurst, his pony skin R.M. Williams boots and dressing-up box chic but his stagey sexy looks. The look that stuck in my mind is when his sultry eyes gaze towards what should […]
You don’t have to know much about Anthony Bourdain to know he loves Melbourne. He was back earlier this year guided around town – and down to the Royal Mail Hotel – by Matt Preston, Tony Tan and Paul Wilson. Here are the Youtube clips from what was show recently in the US. [youtube:http://www.youtube.com/watch?v=wa6gTkgIbgc] Part one: Paul Wilson while he was at the Half Moon in Brighton. [youtube:http://www.youtube.com/watch?v=oo6ic9iIUzE] Part two: Playing Trugo with Matt Preston and kebabs on Sydney Rd […]
[youtube:http://www.youtube.com/watch?v=fVySZsSNKmk] On the bombshell that the Herald Sun is dropping the Gordon Ramsay cookery column on Tuesdays, the craggy-faced man arrives in town and we are invited to see him pre Tracey Grimshaw. I reckon he’s wearing heel lifts in his trainers and looking a bit taller than when he was last in town, has a better hairdresser and highlights and has had a bollock-load of botox. He forehead is more wrinkled than my scrotum and frozen solid. I didn’t […]