Original unsubbed copy for The Australian. October 2005. In business timing is everything. During the dot.com boom it seemed like the best idea ever to launch agency specialising in buying advertising space online. Emitch, a spin-off from real world media buyer Mitchell & Partners, listed on the ASX in March 2000, and soon after the market crashed. Its shares fell 27.5 per cent to 87 cents then plunged. The next three years were spent with its share price bumping along […]