How to build your digital audience

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Recently I was invited in by The Field Institute to talk about building a digital audience.

The talk ended with the question: If I was given $5,000 to spend would I put it on:

1. a website

2. a social media strategy

3. photography

My surprising answer was photography. The reason being that content is expensive to produce and compelling pictures are the best for engagement across many platforms including blogs, Instagram, Facebook and increasingly Twitter.

With $5,000 of photographs I can pull them together into slideshows, videos, presentations, posts and so much more.

This presentation deconstructs where web traffic tend to come from for a food or drink business in Australia drawn from real experience. It then details how you can increase tarffic from each audience.

I plan to expand on each item in more detail on this blog in coming weeks.

Ed Charles is a journalist and digital consultant who spend the better part of the part two decades in Australia. He trained with IPC in London and has written for major international and national business and lifestyle titles. Establishing this blog in 2005, he was one of the first of a handful of food bloggers in Australia. He's spoken at the Melbourne Writers Festival and Emerging Writers Festival and has broadcasted regularly on food and digital media issues. He is currently writing a history of mankind told through food.

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