There’s a great quote from Google CEO Eric Schmidt in this blog post:
“Microsoft organised itself around the structure of the industry; Apple organised itself around the customer. You have to organise around the customer.”
I caught up with Chris Lucas who I helped out on the digital and social media side for the launch of Chin Chin. He is excited about what social media offers to focus what he does on the customer. Each day he feeds reviews from Urban Spoon to the kitchen.
It’s brilliant because if you ask somebody what they thought of a meal they’ll never tell you. But they will on the internet. It’s free market research.
The author also quotes Marshall McLuhan:
“we are not seats or eyeballs or end users or consumers.
we are human beings – our reach exceeds your grasp.
Deal with it.”