Hop on the Krispy Kreme media bandwagon

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Picture pinched from Il Fornaio.

Yuk! Over at Espresso in The Age the editors are already licking their lips at the prospect of a drive through Krispy Kreme doughnut outlet in Melbourne.
I’ve had the misfortune to eat these dubious sugar coated bits of dough. Double yuk! At first bite they have a pleasant crispy sugar coating but underneath is dough that does a disservice to the worst kind of white bread you can buy. Triple yuk!
Soon we can expect the KK Kommunications team spinning their stuff dispatching hundreds of boxed doughnuts to Melbourne’s newsrooms. Journalists have a tendency to become a bit lardy-arsed what with all the free food, corporate lunches and hours spent stuck to the office chair. Coming to think of it as a country, Australia is winning in the lard-arsed stakes.
And the last thing most people need is a KK round the corner.
Already there are 13 outlets in and around Sydney including three at the airport.
The media rush to promote this company was ridiculous when it’s first store opened in Penrith in June 2003.

Here’s what you should do if you find yourself near a KK store in Melbourne:

1. Remember KK is a big franchise run only for profit by rich moneymen in Australia.

2. Walk on by. If in urgent need for donuts they can be bought at any number of smaller locally owned outfits.

3. If hunger pangs persist, immediately visit any local baker such as Browns, Laurent, Il Fornaio or Baker D Chirico to taste what a real doughnut.

4. If late at night visit any of Melbourne’s tapas bars for excellent Spanish doughnuts or churros, which are often served with a thick dark chocolate dipping sauce. Try in the CBD Movida, St Kilda, the new look Spuntino or Basque Tapas & Wine on Chapel St.

5. If drunk, think kebab. Stoned: pizza. Although you probably won’t care at this stage and hopefully won’t remember any offending KK doughnuts in the morning.

6. If really desperate: BREAK GLASS!

NB: Espresso at KK isn’t bad.

Ed Charles is a journalist and digital consultant who spend the better part of the part two decades in Australia. He trained with IPC in London and has written for major international and national business and lifestyle titles. Establishing this blog in 2005, he was one of the first of a handful of food bloggers in Australia. He's spoken at the Melbourne Writers Festival and Emerging Writers Festival and has broadcasted regularly on food and digital media issues. He is currently writing a history of mankind told through food.

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