You can create a marketing buzz on a small budget, writes Ed Charles IT’S the classic business dilemma. You’re launching into a crowded market and the main competition has a marketing budget of tens of millions of dollars, whereas you have a few thousand. You can’t compete head-on. The only option is to use your wits and creativity to create a marketing buzz out of nothing. Welcome to the world of guerilla marketing. The term was coined by Jay Conrad […]
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The new cards on the block: pre-paid or cash

They’re just the shot as a gift for travellers or for those who don’t have credit cards, Ed Charles reports THE pre-paid credit and cash-card market is barely nine months old, yet there are already more than six cards on the market, with more predicted to be launched this year. They can be used for internet transactions and telephone shopping by people who have traditionally shunned credit cards. “It is definitely an area of growth in the credit card market,” […]
Hotel etiquette Battambang style
I’m not sure whether or not I’m meant to feel reassured or frightened in a country where hotels feel the need to remind me than guns and grenades are not wecome. At Hotel La Noria in Siem Reap I think I was safe. With its leafy garden and swimming pool it is a comfortable escape from the bustle on the street at a cost of $40 plus a night. It is also reassuring that being a Childsafe hotel – one […]
Top cinema sweets
From my niece clanky: 1 Maltesers 2 M&Ms – Peanut – Chocolate – Mixed – Crispy 3 Skittles 4 Pick ‘n Mix – Fantails – Minties – Chicos (never heard of these)
INTHEBLACK: Caught in the middle
Big 4 firms have traditionally aimed high. But now that they’re turning their attention to the middle market, just where does that leave mid-tier firms? Something’s in the air. First Big 4 firm Deloitte swooped on the Melbourne office of mid-tier firm BDO. Not long after it scooped up the Sydney business of Horwarths, also a mid-tier firm. And at the end of 2006 the remaining BDO and Horwarths networks in Australia announced a merger. What gives? The big end of […]
Cabbage turnip vs grapefruit
Stone cold sober, this vegetable does pass for Sputnik 1, the first artificial satellite sent into the earth’s orbit. The only thing is that Sputnik was 23cm in diameter, this veggie is about a quarter of the size. Sputnik was metallic while the kohlrabi comes either in a light green or purple variety. According to Wikipedia (BTW I spotted the Sputnik thing before I looked it up) the name comes from the German words kohl (cabbage) and rabi (turnip). There […]
Tasty snacks at the “rest stop”
Deep fried and served out by the recycled condensed milk tin on the road-side, who can resist these tasy crickets and beetles? Well, about 30 people judging by our bus load of mainly locals. There was one chap though who tucked into a big bag of beetles, the secret being that you flick off the hard unedible wings before popping the bodies into your mouth. I’m afraid I was a wimp having poisoned myself two days earlier and was drawn […]
Eleven foolproof steps to Greek salad
Everything seems mundane. I miss the sights and the sounds of Asia – the smell of lemongrass, BBQs, leaded petrol and the honking of motor scooter horns. The strange, noisy cats in Laos. I can’t get my mind into gear despite lots of exciting writing projects and I can’t even decide where next to go on holiday let alone what I am going to eat. At least for the Australia Day weekend I can BBQ something. But somehow piles of […]
The boat to Battambang
You’ll want food for the eight hour trip to Battambang, the most beautiful boat trip in Cambodia. Plenty of locals will hassle you to buy French sticks bananas and water. The tiny bananas are delicious. But whatever you don’t don’t sit on the roof unless you want a very pink sore evening.