So accountants are boring, huh? Creatives and advertising types are so much more interesting and stories about boring accountants are a cliché. Arguably the most creative person in advertising is an accountant. As I said in In The Black a couple of months ago.
Tag: Management
AFR Boss: Tips on business cards
Back to freelance journalism after 18 months of running my own magazine business, which is going through ambigious times, shall I say. Perhaps it’s time for a new businesscard. Here are some tips from something I pulled together for AFR Boss a while ago. CARD SHARP If you think your business card is just about passing on your telephone number, think again. It can make or break your image. Paper quality. Too thin looks cheap; too thick, as if it […]
AFR Boss: negotiating tips
These tips still do it. From AFR Boss late 2002. Negotiating tips Know the rules “The number-one mistake is that most people go into negotiations with a different mindset to a trade-off mindset,” says Melbourne Business School’s Mara Olekalns. “You get faulty process when somebody doesn’t understand the rules.” She says compromise is not necessarily the game. “Staying is always a bit harder.” Know your power, even if you are coming from a position of weakness. “The fact that somebody […]
Let us know your thoughts
Foodchain may have lost David Jones almost $40 million in operating expenses, write-downs and provisions in 2002, but that doesn’t stop us noticing one thing the gourmet food stores are getting right: providing noticeboards on which customers can comment on the service and products. The boards invite customers to take a moment to “let us know your thoughts about us”.
AFR Boss: Who moved my management book?
From AFR Boss in 2002. And i still haven’t got around to writing one yet. So you want to write a business best-seller. Even if you do, you are still unlikely to get rich quick, reports Ed Charles MANAGEMENT BOOKS are big business for Australia’s publishers, however many copies they sell. But they aren’t necessarily a money-spinner for authors. Locally, respectable sales for any book would be 20,000 copies; for a management title, selling 5,000 is very good. Dymocks has […]