Tag: Technology

journalism

GPS will put you on the map

The Australian, Entrepreneur AS was first the case with computers and mobile phones, it’s difficult to know where in the technology cycle to dive into global positioning systems. GPS has only become popular in Australia in the past two years, with the sales value of GPS devices now overstepping digital music players. There are about 1.5 million GPS devices in Australia. About 600,000 were sold in 2007, and over 1 million will be sold this year, says Adrian Tout, national […]

journalism

Small screen’s big picture

The Australian, Entrepreneur AUSTRALIA is behind the rest of the world with online shopping. According to online researcher Hitwise, just 6.75 per cent of Australian internet traffic last month was for shopping and classifieds. In the US, 9.54 per cent and Britain 9.61 per cent of traffic was in this category. In the DVD market, 10 per cent of US households have rented online; in Australia it’s under 1 per cent. The good news is that this means there is […]

journalism

The Australian: Emitch

Original unsubbed copy for The Australian. October 2005. In business timing is everything. During the dot.com boom it seemed like the best idea ever to launch agency specialising in buying advertising space online. Emitch, a spin-off from real world media buyer Mitchell & Partners, listed on the ASX in March 2000, and soon after the market crashed. Its shares fell 27.5 per cent to 87 cents then plunged. The next three years were spent with its share price bumping along […]