I was introduced to this aggressive SEO idea while attending the Wordcamp conference earlier this year. It’s a 28 minute investment to see the method – with the meat starting around the 4 minute mark.
Basically creating impact with content is a numbers game. Whether it’s your own website or a video hosting or social media site it takes lots of content to create a real impact.
It’s intense. If you are a small to medium business if you are lucky a video may be seen 600 to 1,000 times. The idea is to spend a chunk of time to make 50-60 very short videos to upload to Youtube and another site to embed on your own site (without leaking traffic to Youtube).
You can reuse the audio, have the videos transcribes, write articles until you have somewhere around 300 items of content.
It’s simple multiplication to see that 300 content items x 1,000 views = a lot of traffic.
This principle applies across the web. It takes a lot of tweets to grow a decent user base. It takes a lot of good engaging (non promotional) content on Facebook to create an awesome reach – there’s no reason with 300-400 likes you can’t reach near 20,000 people within a month – the sum of all the reaches of each individual item of content.
The one thing to add to this is that for many businesses I deal with you want to generate local traffic in addition to tourism traffic so there are some quirks.
This may be too aggressive for some people but there are way you can create your own system with food and wine.