Every so often a client is approached by someone selling Search Engine Optimisation and they wonder if they should buy it. Often these providers offer link buildings and many other practices that google disapproves of.
I maintain that a proper content marketing strategy – that’s articles and videos people want to engage with -and social media engagement is good Search Engine Optimisation.
I’m not going to explain any more as this is Google’s Matt Cutts who is talking about the common SEO mistakes companies make with some reference to restaurants.
There’s also a video of what is coming up with Google. It’s focusing search more towards identifying experts in various areas and taking into account social signals – your social media engagement.