Q: What’s the most competitive area for food on the web?
A: recipes.
In a week when NineMSN launched its new food portal, the recipe battle online just got fiercer. The competition is for which website has the most rcipes best optimised to be found in Google searches whether it be Taste, Gourmet Traveller, SBS Food or whichever.
There’s a reason for this. Recipes mean traffic. People want recipes. The big traffic blogs mostly rely on recipes.
Therefore if you are a restaurant it makes sense to publish search engine optimised recipes on your website, preferably in a blog format, to help drive traffic.
If you are using WordPress you probably want to use the Recipe SEO plugin to help get you up in search results.
The good thing about recipes is that they are interesting to people andcan stimulate people to do something further reinforcing your brand. I suggest thinking of a blog-like website where you create a “news” category and take that category’s RSS feed and make it a newsletter with an email service like Mailchimp.
Importantly, recipes generate links from blogs and other social media sites which are the drivers of the best quality and most engaged traffic to websites. More links means more google juice (credibility in Google search).
Everything points to making recipes an important part of your web content plan.