The Australian, Entrepreneur DARREN Rowse is an accidental entrepreneur. The Melbourne-based lay preacher has earned more than $700,000 from internet advertising since 2003 simply by working out what people want to read on the internet. Now he runs the B5Media Network of 320 bloggers with co-founders Shai Coggins from Adelaide and Jeremy Wright from Toronto after 18 months ago raising $US2 million in venture capital. Mr Rowse was an internet amateur when he started blogging in 2002 after a friend […]
Tag: Entrepreneurs
Small screen’s big picture
The Australian, Entrepreneur AUSTRALIA is behind the rest of the world with online shopping. According to online researcher Hitwise, just 6.75 per cent of Australian internet traffic last month was for shopping and classifieds. In the US, 9.54 per cent and Britain 9.61 per cent of traffic was in this category. In the DVD market, 10 per cent of US households have rented online; in Australia it’s under 1 per cent. The good news is that this means there is […]
Art in the right place
The Australian, Entrepreneur ARTIST or businesswoman? The question is one that’s often asked about Abigail Crompton. She started her career creating museum shop souvenirs for the National Gallery of Victoria and Craft Victoria, which gave her the idea to make art a business — the Third Drawer Down Gallery. She kicked off with 200 tea towels her father had given her. She decorated five herself before becoming bored and farming out the decorating to others. This was the beginning of […]
Putting out the garbage
The Australian, Entrepreneur An online questionnaire can help employers sort the chaff from the grain when it comes to recruiting workers, writes Ed Charles. THE internet is a wonderful thing for job hunters. Once an online resume is created, it can be sent almost effortlessly to as many potential employers as the applicant wishes. The SME recruiter, however, is fast becoming overwhelmed by resumes — many from people who are inappropriate for the job. According to Carolyne Burns, managing director […]
The world of long working hours
From The Australian, Entrepreneur: The independence flowing from having your own business can come at a high price, Ed Charles discovers | August 31, 2007 MEN work longer hours than women, and self-employed men work longer still. The problem for the entrepreneur is to take control of the hours worked. “The self-employed just work a lot more and are a lot more likely to work long hours than the non-self-employed,” says Mark Wooden, professorial research fellow and deputy director of […]
Interactive beats static
From The Australian, Entrepreneur: Blogs save time and energy, writes Ed Charles | July 27, 2007 THE hype over blogs focuses on gossip and radical politics. What many people miss is the power of the blog as a marketing tool for small business and an alternative to e-newsletters. BUSINESS BLOGS • workingsolo.com.au • blog.completepotential.com • trevorcook.typepad.com • www.benjaminchristie.com • www.nobledentist.com.au/blog/index.php • www.frankteam.com.au/blog • blog.nowhiring.com.au • www.barrett.com.au/blogs/suebarrett • lukegoodwin.blogspot.com Blogs offer superior features to static websites, sometimes cost nothing and are […]
Biofuel for thought the way to go
From The Australian, Entrepreneur: Travel broadened the mind for an adventurer who is into cleaner motoring, writes Ed Charles | July 27, 2007 IN starting a business or achieving anything in life, timing and chance play as large a part as passion. For Daniel Epstein, a lifelong environmentalist who recently returned to Melbourne after living in San Francisco and then Byron Bay, all three came together earlier this year. First, global warming and the environment reached the political agenda and […]
Standards important for home office
From The Australian, Entrepreneur: Ed Charles | July 27, 2007 THE home office is often thought of as an oasis outside office politics, an ideal space without interruptions, but the reality is that there might be more distractions at home. For people who have kids (or partners), their grubby mits can get over everything. Even though a home office may be stuck in the corner of a garage or family room, it is important that it is ergonomic and professional, […]
Waging guerilla war
You can create a marketing buzz on a small budget, writes Ed Charles IT’S the classic business dilemma. You’re launching into a crowded market and the main competition has a marketing budget of tens of millions of dollars, whereas you have a few thousand. You can’t compete head-on. The only option is to use your wits and creativity to create a marketing buzz out of nothing. Welcome to the world of guerilla marketing. The term was coined by Jay Conrad […]