SOME companies understand social media and how to deal with negative comments about their businesses. But most small and medium-sized firms prefer to ignore the comments rather than deal with the problem head-on, as Mocks founder Lara Solomon has. Last year Solomon decided to swap PR for social media as the main marketing method for her business, which sells sock-like mobile phone covers in Australia, Britain and the US. She focused on a Facebook page but didn’t anticipate the full […]
Tag: Marketing & media
Good ideas beat all comers, but keep flexibility
IN a rapidly changing market, success isn’t just about bringing the right product to market at the right time but charting the correct course through the shifting media environment. For Geoff Hunt, who spent four years working on the launch of online print-on-demand photo book service Momento, his advantage in 2004 was that he was among the first in Australia. As such he was able to capitalise on the novelty of the service in promoting it to the media. At […]
Google targets small to medium-sized businesses
From The Australian, Entrepreneur JULIAN Persaud, the newly appointed online head at Google Australia, is a man with a big message for small and medium-sized companies. He wants to wake them up to the opportunities online presents for growing their businesses. “They are coming on board in increasing numbers,” he says. “About 40 per cent have a website and there’s about another 20 or 30 per cent who are currently building a website. There is a big opportunity. “The reason […]
YouTube attracts a lot of business
The Australian, Entrepreneur MARKETING fads come and go but YouTube and the internet look as if they are here to stay. YouTube is about rich interesting content rather than rich video production companies that usually make expensive TV ads. And this makes it an ideal medium for the small to medium-sized business, according to Sydney-based Laurel Papworth, a social media consultant and evangelist. “One of the things I like about small business is that they don’t do traditional marketing with […]
Turning clicks into cash
The Australian, Entrepreneur DARREN Rowse is an accidental entrepreneur. The Melbourne-based lay preacher has earned more than $700,000 from internet advertising since 2003 simply by working out what people want to read on the internet. Now he runs the B5Media Network of 320 bloggers with co-founders Shai Coggins from Adelaide and Jeremy Wright from Toronto after 18 months ago raising $US2 million in venture capital. Mr Rowse was an internet amateur when he started blogging in 2002 after a friend […]
Small screen’s big picture
The Australian, Entrepreneur AUSTRALIA is behind the rest of the world with online shopping. According to online researcher Hitwise, just 6.75 per cent of Australian internet traffic last month was for shopping and classifieds. In the US, 9.54 per cent and Britain 9.61 per cent of traffic was in this category. In the DVD market, 10 per cent of US households have rented online; in Australia it’s under 1 per cent. The good news is that this means there is […]
In the trenches: marketing in China
IN THE BLACK: In the trenches Cool customers: the growing Chinese consumer goods market may give us the greatest lessons about understanding the customer. By Ed Charles Knowing your customer is essential to the success of any business enterprise. China is the market that many multinationals are concentrating on. So how does one begin to understand this rapidly expanding and complex market? The scale and the nuances of China are bewildering. Nearly 80 per cent of the country’s people are […]
Social media is the new thing, and it’s rapidly being integrated into business.
IN THE BLACK Are you a knowledge worker or a pen pusher? The likelihood is that you are the former, which means you are about ideas and -collaboration. In that case, the expressions ‘social media’, ‘Web 2.0’, or more importantly, ‘Enterprise 2.0’, should be in your vocabulary, even if you don’t have a profile on Facebook. While these ideas may seem a threat to old-school types, the reality is that most social media users are Generation Xers and Yers – […]
Interactive beats static
From The Australian, Entrepreneur: Blogs save time and energy, writes Ed Charles | July 27, 2007 THE hype over blogs focuses on gossip and radical politics. What many people miss is the power of the blog as a marketing tool for small business and an alternative to e-newsletters. BUSINESS BLOGS • workingsolo.com.au • blog.completepotential.com • trevorcook.typepad.com • www.benjaminchristie.com • www.nobledentist.com.au/blog/index.php • www.frankteam.com.au/blog • blog.nowhiring.com.au • www.barrett.com.au/blogs/suebarrett • lukegoodwin.blogspot.com Blogs offer superior features to static websites, sometimes cost nothing and are […]