Tag: Technology

journalism

Marketing online: keep it open source

FOR Sabino Matera the goal was to have the Quoco website up and running for the Taste of Sydney event last March where he had paid to have a stand to display food products imported from Puglia in Italy. But despite having a background in writing code in the information technology industry, Matera found he was tripped up at every step in getting his website up and running for the launch, with the designers eventually missing his all important deadlines. […]

journalism

Offline the key to online sales: Digital Camera Warehouse

AUSTRALIAN online retailers are learning that the key to online sales success is to expand their brands offline into bricks and mortar. Insightful statistics gained online make the decision a no-brainer. “Australia is a backwater when it comes to online shopping,” dStore chief executive and local pioneer in online shopping Andrew Cooper says. He says the main reasons are that high-street merchants have not gone online and because global online retailers put the relatively small Australian market at the end […]

journalism

Boss has his head in the cloud: data back-up

CUSTOMER databases, accounts and records are critical to business and if this information is lost a company will grind to a halt. The problem for many companies is that backing up information is often too complicated and expensive to do properly. But Ruslan Kogan, founder of the online stores Kogan and Milan Direct has made it easy by storing everything the company does on servers on the internet, the so-called cloud. He says while many IT managers see the cloud […]

journalism

Twitter is helpful for small business

WITH sales falling and a faltering reputation caused by dirt-cheap brands, Australian wineries have a problem abroad, but small Australian wineries are fighting back. They are building their brands online using the free social networking tool of the moment, Twitter, which allows people to post frequent short messages of up to 140 characters and keep fellow users updated on their world. Many wineries and wine websites are discovering the advantages of Twitter, which is simple to use, costs nothing more […]

journalism

Google targets small to medium-sized businesses

From The Australian, Entrepreneur JULIAN Persaud, the newly appointed online head at Google Australia, is a man with a big message for small and medium-sized companies. He wants to wake them up to the opportunities online presents for growing their businesses. “They are coming on board in increasing numbers,” he says. “About 40 per cent have a website and there’s about another 20 or 30 per cent who are currently building a website. There is a big opportunity. “The reason […]

journalism

Putting out the garbage

From The Australian, Entrepreneur An online questionnaire can help employers sort the chaff from the grain when it comes to recruiting workers, writes Ed Charles Article from: The Australian THE internet is a wonderful thing for job hunters. Once an online resume is created, it can be sent almost effortlessly to as many potential employers as the applicant wishes. The SME recruiter, however, is fast becoming overwhelmed by resumes — many from people who are inappropriate for the job. According […]

journalism

Web application driven by a need to remember

From The Australian, Entrepreneur THERE are many reasons to start a business. Some people are driven by money. Others by passion. But for Omar Kilani, of Sydney, the Remember The Milk web application came about simply because of a personal need and his passion for programming, which he has followed since he was 13. He wanted to organise himself, and his business partner and fiance Emily Boyd was an enthusiastic user of to-do lists. In 2004, Kilani relished the programming […]

journalism

Crowd-sourcing can help with content, design, feedback

From The Australian, Entrepreneur TO some extent, Web 2.0 or the read-write web as it is known, is all about crowd sourcing. The idea is that the crowd can create content for you, give feedback and even have a hand in designing products they really want. It’s a tricky concept for many companies to master but the latest generation of crowd-sourced websites such as 99designs and Gooruze are making it safe for businesses to participate. There are many definitions of […]

journalism

Content on the move: the iPhone revolution

The Australian, Entrepreneur ONCE, the only way to find a business on the move was to call a directory on a mobile phone. But the arrival on July 11 of Apple iPhone — it is 3G, has WiFi and is GPS-enabled and integrated with Google Maps — is about to change the way people use mobile devices and find businesses through map-based online listings. The big difference is that, through Google Maps on an iPhone, users can search for a […]