WITH sales falling and a faltering reputation caused by dirt-cheap brands, Australian wineries have a problem abroad, but small Australian wineries are fighting back. They are building their brands online using the free social networking tool of the moment, Twitter, which allows people to post frequent short messages of up to 140 characters and keep fellow users updated on their world. Many wineries and wine websites are discovering the advantages of Twitter, which is simple to use, costs nothing more […]
Tag: The Australian
Google targets small to medium-sized businesses
From The Australian, Entrepreneur JULIAN Persaud, the newly appointed online head at Google Australia, is a man with a big message for small and medium-sized companies. He wants to wake them up to the opportunities online presents for growing their businesses. “They are coming on board in increasing numbers,” he says. “About 40 per cent have a website and there’s about another 20 or 30 per cent who are currently building a website. There is a big opportunity. “The reason […]
Putting out the garbage
From The Australian, Entrepreneur An online questionnaire can help employers sort the chaff from the grain when it comes to recruiting workers, writes Ed Charles Article from: The Australian THE internet is a wonderful thing for job hunters. Once an online resume is created, it can be sent almost effortlessly to as many potential employers as the applicant wishes. The SME recruiter, however, is fast becoming overwhelmed by resumes — many from people who are inappropriate for the job. According […]
Crowd-sourcing can help with content, design, feedback
From The Australian, Entrepreneur TO some extent, Web 2.0 or the read-write web as it is known, is all about crowd sourcing. The idea is that the crowd can create content for you, give feedback and even have a hand in designing products they really want. It’s a tricky concept for many companies to master but the latest generation of crowd-sourced websites such as 99designs and Gooruze are making it safe for businesses to participate. There are many definitions of […]
Content on the move: the iPhone revolution
The Australian, Entrepreneur ONCE, the only way to find a business on the move was to call a directory on a mobile phone. But the arrival on July 11 of Apple iPhone — it is 3G, has WiFi and is GPS-enabled and integrated with Google Maps — is about to change the way people use mobile devices and find businesses through map-based online listings. The big difference is that, through Google Maps on an iPhone, users can search for a […]
YouTube attracts a lot of business
The Australian, Entrepreneur MARKETING fads come and go but YouTube and the internet look as if they are here to stay. YouTube is about rich interesting content rather than rich video production companies that usually make expensive TV ads. And this makes it an ideal medium for the small to medium-sized business, according to Sydney-based Laurel Papworth, a social media consultant and evangelist. “One of the things I like about small business is that they don’t do traditional marketing with […]
GPS will put you on the map
The Australian, Entrepreneur AS was first the case with computers and mobile phones, it’s difficult to know where in the technology cycle to dive into global positioning systems. GPS has only become popular in Australia in the past two years, with the sales value of GPS devices now overstepping digital music players. There are about 1.5 million GPS devices in Australia. About 600,000 were sold in 2007, and over 1 million will be sold this year, says Adrian Tout, national […]
A right royal licence to mint money
The Australian, Wealth – Gold report THERE are many ways to buy gold and unless you want some complicated financial instrument the Perth Mint pretty much offers all of them, despite the fact that it owns very little gold itself. “We don’t own any gold, or virtually none at all,” says Perth Mint treasurer Nigel Moffatt. The reason it doesn’t own much gold is that it either borrows at an interest rate of about 15 basis points, holds it on […]
Turning clicks into cash
The Australian, Entrepreneur DARREN Rowse is an accidental entrepreneur. The Melbourne-based lay preacher has earned more than $700,000 from internet advertising since 2003 simply by working out what people want to read on the internet. Now he runs the B5Media Network of 320 bloggers with co-founders Shai Coggins from Adelaide and Jeremy Wright from Toronto after 18 months ago raising $US2 million in venture capital. Mr Rowse was an internet amateur when he started blogging in 2002 after a friend […]