Month: May 2013

Content marketing, reputation management, SEO, social media

Google on what is search engine optimisation

Every so often a client is approached by someone selling Search Engine Optimisation and they wonder if they should buy it. Often these providers offer link buildings and many other practices that google disapproves of. I maintain that a proper content marketing strategy – that’s articles and videos people want to engage with -and social media engagement is good Search Engine Optimisation. I’m not going to explain any more as this is Google’s Matt Cutts who is talking about the […]

Blogs, online reviews, social media

A slippery slope for the Good Food Guide

Blogs are a rising trend in search and look like they could overtake the Good Food Guide in popularity. Both are completely overshadowed by Urbanspoon which dominates Google search results in Australia. It’s only recently that The Age and it’s publications such as Good Food have embraced social media and started including links in their stories (although it still loves to troll bloggers and online reviewers). Meanwhile, Urbanspoon, Yelp! and other review sites have been embracing online communities. The chart […]

reputation management, rules of engagement, social media

What can you do about Urbanspoon reviews?

For restaurants it is tough to know what to do about negative comments on Urbanspoon. As the chart shows below in the past few years it has become the the most popular review sites in Australia and for some customers it has become a blood sport to leave negative comments for even the smallest problems. In the case of a popular venue its profile will be seen by several thousands visitors a month and can refer several thousand visits to […]