Month: September 2014

Ideas for the digital world, SEO, social media, Video

The big opportunity for video shorts

With Youtube the second biggest search engine in Australia, it is also a huge opportunity outside of Google search to use it to get your brand noticed. Like pictures, short videos are easy to watch and absorb. The only problem is we are all in a mindset born out of corporate videos of years gone by. And like me, you probably just yawn just thinking about corporate videos. Unless extremely entertaining or compelling, few people are going to watch a […]

Marketing, online reviews, Photography, SEO

A 3D view of your business

View Larger Map Google maps for business, now known as “Google My Business” is a tricky one. Not only is verification a pain in that you have to wait for a postcard that sometimes doesn’t arrive (although you can sometimes get someone on a phone to help), but it can also be difficult to get right. The difference between getting your listing right or wrong is the difference between your business showing up in local and map search or not. […]