View Larger Map Google maps for business, now known as “Google My Business” is a tricky one. Not only is verification a pain in that you have to wait for a postcard that sometimes doesn’t arrive (although you can sometimes get someone on a phone to help), but it can also be difficult to get right. The difference between getting your listing right or wrong is the difference between your business showing up in local and map search or not. […]
Photography
How to build your digital audience
Recently I was invited in by The Field Institute to talk about building a digital audience. The talk ended with the question: If I was given $5,000 to spend would I put it on: 1. a website 2. a social media strategy 3. photography My surprising answer was photography. The reason being that content is expensive to produce and compelling pictures are the best for engagement across many platforms including blogs, Instagram, Facebook and increasingly Twitter. With $5,000 of photographs […]