Recent posts

How to leverage digital at wine events

If you want to keep up with posts on this blog, what I’m reading and sharing across social media you can sign-up for my occasional newsletter here.I distribute a lot of content across the web. Some of it here but increasing on Linked-in, Facebook Groups, my personal Facebook feed and company page etc etc. (It’s another story to write about why blog content now needs to be distributed). I’m aiming to summarise the best of it here for my newsletter […]

How to find your website audience

One of the advantages of helping a few dozen companies on their digital marketing and websites is that we see a lot of numbers. We see the main website traffic sources, the dynamics of who are key influencers and the reality behind the effectiveness of just about everything from emails to Facebook, Twitter and Instagram. And let’s not forget Pinterest, Linked-in and Snapchat. Or physical events. I recently posted that as businesses we need to use our websites effectively as […]

What is the role of the website in a social media world?

I’m a member of a stimulating Facebook Group called Social Media and Wine. Recently Andrew Hanigan from Derwent Estate Wines asked a question which is relevant to anyone who has an online presence: So has the role of a Winery website changed with the onset of FB, Twitter, Instagram etc? What should it still contain, what is no longer relevant? Is a well maintained/up to date DIY site enough these days or do I still need an expensive platform? Some […]

Vegetables: the future of food?

Livestock are not as efficient as plant based foods, according to a recent report from The Economist. And if we want to be able to feed an extra 1.8 billion people in 2050, we are going to have to think about the future of food product seriously. The report says: “According to the United Nations, livestock uses around 30% of the world’s ice-free landmass and produces 14.5% of all greenhouse-gas emissions. Making meat also requires supplying animals with vast amounts […]

Meet Zomato

You hate and love them. But review sites are a fact of life and are here to stay. In Melbourne, the biggest of them all is Urbanspoon, which is about to be relaunched in a few weeks as Zomato with local community managers and content creators on the ground. And the team looks to be improving some of Urbanspoon’s shortcomings by ranking trusted reviewers and changing the point scoring system. A history of review sites Yelp! was the first review […]

injunction alert!

Barry Vera wants to sue me

Here is the solicitor’s letter in full. As in my terms on this site I state that every email is for publication, I’m publishing all correspondence. Confidential – Not for Publication Dear Mr Charles Re: https://tomatom.com/2007/04/14-ways-to-tell-when-a-restaurant-will-close-down/ We are a firm of solicitors from England, acting for Mr Barry Vera. As you may be aware Mr Vera is a professional Chef who previously held the position of Head Chef at the now closed Australian Restaurant ‘VERAS’. Mr Vera now resides and […]

How Big Huey beat the trolls

I was tempted to call this post “Meet the troll wrangler”. I’m not talking about Iain Hewitson or myself but an astute watcher of social media. More about this Caped Crusader of the digital world later. Online restaurant reviews are a serious business. Bad ones cause restaurant owners anxiety and they can spend a lot of time – and money – dealing with them properly. Nobody wants a bad review to go viral by handling it badly. And some owners […]

The new venues shaping St Kilda

You’ve probably noticed that everything hip that is happening is in Fitzroy, Collingwood or the CBD. And perhaps Northcote or Yarraville. People are also doing things in St Kilda and somebody has to tell the story. St Hotel Imagine what the illegitimate love child of the Royal Saxon and The Prahran Hotel would look like. It would probably be very much like the St Hotel, the reimagined Saint nightclub in St Kilda, which is almost finished and may open very […]

Dog's Bar

What next for St Kilda and the Dog’s Bar?

Has St Kilda lost its mojo as a destination or has the rest of Melbourne caught up? As I write this the Dog’s Bar is ten minutes from re-opening (at 4pm October 2 2014) under a new manager and what was Slow Down at Harley Court is now The Nelson, a cool looking rum bar, that opens on October 17 at 4pm I see the story of St Kilda’s decline and potential for rejuvenation as the story of the Dogs […]