Recent posts

Ben Shwery

Ben Shewry goes alone

If you want to keep up with posts on this blog, what I’m reading and sharing across social media you can sign-up for my occasional newsletter here. As many of you know Attica is the sole Australian restaurant in the world’s top50 list. This is a statement on the sale of the restaurant to Ben Shewry released yesterday: “In an exciting step forward for Melbourne Restaurant Attica, its world renowned and longstanding Executive Chef, Ben Shewry, has acquired the restaurant […]

Homer Hudson

The return of Homer Hudson

Preface by Ed: If you remember Homer Hudson from the late 80s you may have wondered where it had gone. A product created purely as a brand, Unilever its owner decided it really wasn’t worth it and more recently has been pushing Ben and Jerry’s. Enter ad agency The Monkeys who bought the brand back with the aim of giving them a decadent ice cream experience. The latest limited edition packaging is from British artist Serge Seidlitz and the product […]

How to leverage digital at wine events

I distribute a lot of content across the web. Some of it here but increasing on Linked-in, Facebook Groups, my personal Facebook feed and company page etc etc. (It’s another story to write about why blog content now needs to be distributed). I’m aiming to summarise the best of it here for my newsletter subscribers. If you want to read the rest of the story below it is either on Linked-in or Social Media & Wine on Facebook. At the […]

How to find your website audience

One of the advantages of helping a few dozen companies on their digital marketing and websites is that we see a lot of numbers. We see the main website traffic sources, the dynamics of who are key influencers and the reality behind the effectiveness of just about everything from emails to Facebook, Twitter and Instagram. And let’s not forget Pinterest, Linked-in and Snapchat. Or physical events. I recently posted that as businesses we need to use our websites effectively as […]

What is the role of the website in a social media world?

I’m a member of a stimulating Facebook Group called Social Media and Wine. Recently Andrew Hanigan from Derwent Estate Wines asked a question which is relevant to anyone who has an online presence: So has the role of a Winery website changed with the onset of FB, Twitter, Instagram etc? What should it still contain, what is no longer relevant? Is a well maintained/up to date DIY site enough these days or do I still need an expensive platform? Some […]

Vegetables: the future of food?

Livestock are not as efficient as plant based foods, according to a recent report from The Economist. And if we want to be able to feed an extra 1.8 billion people in 2050, we are going to have to think about the future of food product seriously. The report says: “According to the United Nations, livestock uses around 30% of the worldโ€™s ice-free landmass and produces 14.5% of all greenhouse-gas emissions. Making meat also requires supplying animals with vast amounts […]

Meet Zomato

You hate and love them. But review sites are a fact of life and are here to stay. In Melbourne, the biggest of them all is Urbanspoon, which is about to be relaunched in a few weeks as Zomato with local community managers and content creators on the ground. And the team looks to be improving some of Urbanspoon’s shortcomings by ranking trusted reviewers and changing the point scoring system. A history of review sites Yelp! was the first review […]

injunction alert!

Barry Vera wants to sue me

Here is the solicitor’s letter in full. As in my terms on this site I state that every email is for publication, I’m publishing all correspondence. Confidential โ€“ Not for Publication Dear Mr Charles Re: https://tomatom.com/2007/04/14-ways-to-tell-when-a-restaurant-will-close-down/ We are a firm of solicitors from England, acting for Mr Barry Vera. As you may be aware Mr Vera is a professional Chef who previously held the position of Head Chef at the now closed Australian Restaurant โ€˜VERASโ€™. Mr Vera now resides and […]

How Big Huey beat the trolls

I was tempted to call this post “Meet the troll wrangler”. I’m not talking about Iain Hewitson or myself but an astute watcher of social media. More about this Caped Crusader of the digital world later. Online restaurant reviews are a serious business. Bad ones cause restaurant owners anxiety and they can spend a lot of time – and money – dealing with them properly. Nobody wants a bad review to go viral by handling it badly. And some owners […]