Recent posts

ACCC to tackle online reviews?

One of the biggest gripes among and hospitality or tourism-based business is the anonymous online review. We’ve helped many people over the years with trolls who have defamed venues and individuals just because they were refused entry or kicked out for being drunk – or just because they are competitors. It’s a real pain and emotionally draining for owner operators who care about their businesses. Now Restaurant & Catering Australia is in discussions with the Australian Competition & Consumer Commission […]

The truth about online reviews

PeopleClaim.com I was handed this inforgraphic by Matteo Pignatelli in a conference session I was involved in on online reviews. It shows why it is important to pay attention to them and use them as a feedback mechanism.

How to create a huge funnel of traffic to your website with a video content bomb

I was introduced to this aggressive SEO idea while attending the Wordcamp conference earlier this year. It’s a 28 minute investment to see the method – with the meat starting around the 4 minute mark. Basically creating impact with content is a numbers game. Whether it’s your own website or a video hosting or social media site it takes lots of content to create a real impact. It’s intense. If you are a small to medium business if you are […]

Google on what is search engine optimisation

Every so often a client is approached by someone selling Search Engine Optimisation and they wonder if they should buy it. Often these providers offer link buildings and many other practices that google disapproves of. I maintain that a proper content marketing strategy – that’s articles and videos people want to engage with -and social media engagement is good Search Engine Optimisation. I’m not going to explain any more as this is Google’s Matt Cutts who is talking about the […]

A slippery slope for the Good Food Guide

Blogs are a rising trend in search and look like they could overtake the Good Food Guide in popularity. Both are completely overshadowed by Urbanspoon which dominates Google search results in Australia. It’s only recently that The Age and it’s publications such as Good Food have embraced social media and started including links in their stories (although it still loves to troll bloggers and online reviewers). Meanwhile, Urbanspoon, Yelp! and other review sites have been embracing online communities. The chart […]

What can you do about Urbanspoon reviews?

For restaurants it is tough to know what to do about negative comments on Urbanspoon. As the chart shows below in the past few years it has become the the most popular review sites in Australia and for some customers it has become a blood sport to leave negative comments for even the smallest problems. In the case of a popular venue its profile will be seen by several thousands visitors a month and can refer several thousand visits to […]

Crowd control doesn’t work

The crowd is wild and unpredictable. It always has been. People have always been unpredictable. Some will love you and become customers. Some will despise you. But you can’t control them. And now thanks to social media they have a voice, a voice you can’t control like an ad, direct mail or PR. And as is argued here in the Harvard Business Review your brand isn’t yours anymore. It’s the customers and you may not like what they do with […]

Acland St Cantina’s Mexican food in 30 minutes

Me: Where’s the rosé come from? Waiter: Australia. Me: Where in Australia? Waiter: Somewhere in the south west I think. The staff are young, friendly and helpful at the Acland St Cantina, the latest outpost of the Melbourne Pub Group in the basement of what was once the Prince Wine Store and Mink cocktail bar. There’s no complaints there. Some of them even speak a second language – English – and as noted by @winebybrad on Twitter can even narrow […]

George Orwell’s Moon Under Water versus the real thing

Moon Under Water, George Orwell, Evening Standard, February 1946 George Orwell: My favourite public-house, the Moon Under Water, is only two minutes from a bus stop, but it is on a side-street, and drunks and rowdies never seem to find their way there, even on Saturday nights. Moon Under Water, Andrew McConnell, Gertrude St, July 2012 Tomatom: First, the public house is called the Builders Arms and it is also close to the tram stop on Gertrude St. The entrance […]