Recent posts

The new venues shaping St Kilda

If you want to keep up with posts on this blog, what I’m reading and sharing across social media you can sign-up for my occasional newsletter here. You’ve probably noticed that everything hip that is happening is in Fitzroy, Collingwood or the CBD. And perhaps Northcote or Yarraville. People are also doing things in St Kilda and somebody has to tell the story. St Hotel Imagine what the illegitimate love child of the Royal Saxon and The Prahran Hotel would […]

Dog's Bar

What next for St Kilda and the Dog’s Bar?

Has St Kilda lost its mojo as a destination or has the rest of Melbourne caught up? As I write this the Dog’s Bar is ten minutes from re-opening (at 4pm October 2 2014) under a new manager and what was Slow Down at Harley Court is now The Nelson, a cool looking rum bar, that opens on October 17 at 4pm I see the story of St Kildaโ€™s decline and potential for rejuvenation as the story of the Dogs […]

The big opportunity for video shorts

With Youtube the second biggest search engine in Australia, it is also a huge opportunity outside of Google search to use it to get your brand noticed. Like pictures, short videos are easy to watch and absorb. The only problem is we are all in a mindset born out of corporate videos of years gone by. And like me, you probably just yawn just thinking about corporate videos. Unless extremely entertaining or compelling, few people are going to watch a […]

A 3D view of your business

View Larger Map Google maps for business, now known as “Google My Business” is a tricky one. Not only is verification a pain in that you have to wait for a postcard that sometimes doesn’t arrive (although you can sometimes get someone on a phone to help), but it can also be difficult to get right. The difference between getting your listing right or wrong is the difference between your business showing up in local and map search or not. […]

The rules to order a Lune Croissant

Queues who needs them? I’ve learnt to accept the queues for restaurants on Flinders Lane. I’ll pick an unpopular night and/or time for a visit. Or I’ll plan a Negroni or two around the corner for the hour or so I have to wait. Lune Croissant is a different story. People are rising before dawn to queue for croissants (see pics). Not only that they are queueing in the dark and the cold but are leaving empty handed, myself included. […]

The Lobster Cave and the confusions of confusions

by Pam and Ed Imagine you were going to spend $330 on a meal for two. You could go for a four course a la cartรฉ at Vue de Monde for $150 a head (subject to the day and time of the week). You may bust your budget when you order a glass of wine each. Still, you get the full Vue De Monde experience. And the view. Or you could visit the Tuesday night Chef’s Table at Attica for […]

How to build your digital audience

Recently I was invited in by The Field Institute to talk about building a digital audience. The talk ended with the question: If I was given $5,000 to spend would I put it on: 1. a website 2. a social media strategy 3. photography My surprising answer was photography. The reason being that content is expensive to produce and compelling pictures are the best for engagement across many platforms including blogs, Instagram, Facebook and increasingly Twitter. With $5,000 of photographs […]

Ten tips on writing

Write the way you talk. Naturally. Use short words, short sentences and short paragraphs. 10 tips on writing by David Ogilvy from Prezly

How to manage your online reputation with Ken Burgin

You’d be amazed the number of people who contact us problems with online reviews. It seems to be the problems are split two ways. Either somebody has got drunk and is randomly posting negative reviews or a venue’s review score falls below their expectations, especially in Melbourne on Urbanspoon. I recently talked to hospitality consultancy Ken Burgin on this issue for his podcast, which you can find here. The first problem of drunken trolls is relatively easy to solve and […]