If you want to find out how social media can help your hospitality business win fans and customers, I’ll speaking at one of the restaurant and catering Doing Better Business Seminars on 10 October at Nobu. I’ll be talking about what modern day consumers expect from a restaurant and their website. In contrast to being a threat social media now provides free market research to businesses helping them give customers what they want. The implication for businesses is that you […]
Month: September 2011
Q&A: Will you support Bread for Good?
Q: Hope you’re having a great Tuesday. I’m a big fan of your blog and just wanted to get in touch about an upcoming campaign you may be interested in. As part of Good Food Month, The Age and Sydney Morning Herald are encouraging restaurants to help make a difference for children affected by the famine in East Africa through the Bread for Good project. I’ve posted some more details below and you can also find out more at www.breadforgood.com.au. […]
Centre yourselves on your customers
There’s a great quote from Google CEO Eric Schmidt in this blog post: “Microsoft organised itself around the structure of the industry; Apple organised itself around the customer. You have to organise around the customer.” I caught up with Chris Lucas who I helped out on the digital and social media side for the launch of Chin Chin. He is excited about what social media offers to focus what he does on the customer. Each day he feeds reviews from […]
Be everywhere with everything
So how does the internet work nowadays? There is no one prescriptive answer but it is more than just having a single website or newsletter that can only be viewed on a computer. It’s all about giving choices. The information on your website need to be available all over the place. That means it should be available to the near 11 million Facebook users in Australia, the 1.8 million or so people on Twitter locally and the 2 million or […]