Month: June 2014

Breakfast, Elwood, instant articles

The rules to order a Lune Croissant

Queues who needs them? I’ve learnt to accept the queues for restaurants on Flinders Lane. I’ll pick an unpopular night and/or time for a visit. Or I’ll plan a Negroni or two around the corner for the hour or so I have to wait. Lune Croissant is a different story. People are rising before dawn to queue for croissants (see pics). Not only that they are queueing in the dark and the cold but are leaving empty handed, myself included. […]

Beaumaris, Fish restaurants

The Lobster Cave and the confusions of confusions

by Pam and Ed Imagine you were going to spend $330 on a meal for two. You could go for a four course a la cartรฉ at Vue de Monde for $150 a head (subject to the day and time of the week). You may bust your budget when you order a glass of wine each. Still, you get the full Vue De Monde experience. And the view. Or you could visit the Tuesday night Chef’s Table at Attica for […]

Content marketing, Facebook, Marketing, Photography, presentations, social media, Twitter, Websites

How to build your digital audience

Recently I was invited in by The Field Institute to talk about building a digital audience. The talk ended with the question: If I was given $5,000 to spend would I put it on: 1. a website 2. a social media strategy 3. photography My surprising answer was photography. The reason being that content is expensive to produce and compelling pictures are the best for engagement across many platforms including blogs, Instagram, Facebook and increasingly Twitter. With $5,000 of photographs […]