Author: Ed

injunction alert!
Chefs

Barry Vera wants to sue me

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Here is the solicitor’s letter in full. As in my terms on this site I state that every email is for publication, I’m publishing all correspondence. Confidential – Not for Publication Dear Mr Charles Re: https://tomatom.com/2007/04/14-ways-to-tell-when-a-restaurant-will-close-down/ We are a firm of solicitors from England, acting for Mr Barry Vera. As you may be aware Mr Vera is a professional Chef who previously held the position of Head Chef at the now closed Australian Restaurant ‘VERAS’. Mr Vera now resides and […]

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customers, Ideas for the digital world, online reviews, reputation management, rules of engagement

How Big Huey beat the trolls

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I was tempted to call this post “Meet the troll wrangler”. I’m not talking about Iain Hewitson or myself but an astute watcher of social media. More about this Caped Crusader of the digital world later. Online restaurant reviews are a serious business. Bad ones cause restaurant owners anxiety and they can spend a lot of time – and money – dealing with them properly. Nobody wants a bad review to go viral by handling it badly. And some owners […]

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Drinks

The new venues shaping St Kilda

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You’ve probably noticed that everything hip that is happening is in Fitzroy, Collingwood or the CBD. And perhaps Northcote or Yarraville. People are also doing things in St Kilda and somebody has to tell the story. St Hotel Imagine what the illegitimate love child of the Royal Saxon and The Prahran Hotel would look like. It would probably be very much like the St Hotel, the reimagined Saint nightclub in St Kilda, which is almost finished and may open very […]

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Ideas for the digital world, SEO, social media, Video

The big opportunity for video shorts

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With Youtube the second biggest search engine in Australia, it is also a huge opportunity outside of Google search to use it to get your brand noticed. Like pictures, short videos are easy to watch and absorb. The only problem is we are all in a mindset born out of corporate videos of years gone by. And like me, you probably just yawn just thinking about corporate videos. Unless extremely entertaining or compelling, few people are going to watch a […]

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Marketing, online reviews, Photography, SEO

A 3D view of your business

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View Larger Map Google maps for business, now known as “Google My Business” is a tricky one. Not only is verification a pain in that you have to wait for a postcard that sometimes doesn’t arrive (although you can sometimes get someone on a phone to help), but it can also be difficult to get right. The difference between getting your listing right or wrong is the difference between your business showing up in local and map search or not. […]

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Breakfast, Eat streets, instant articles

The rules to order a Lune Croissant

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Queues who needs them? I’ve learnt to accept the queues for restaurants on Flinders Lane. I’ll pick an unpopular night and/or time for a visit. Or I’ll plan a Negroni or two around the corner for the hour or so I have to wait. Lune Croissant is a different story. People are rising before dawn to queue for croissants (see pics). Not only that they are queueing in the dark and the cold but are leaving empty handed, myself included. […]

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Fish restaurants

The Lobster Cave and the confusions of confusions

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by Pam and Ed Imagine you were going to spend $330 on a meal for two. You could go for a four course a la carté at Vue de Monde for $150 a head (subject to the day and time of the week). You may bust your budget when you order a glass of wine each. Still, you get the full Vue De Monde experience. And the view. Or you could visit the Tuesday night Chef’s Table at Attica for […]

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Content marketing, Facebook, Marketing, Photography, presentations, social media, Twitter, Websites

How to build your digital audience

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Recently I was invited in by The Field Institute to talk about building a digital audience. The talk ended with the question: If I was given $5,000 to spend would I put it on: 1. a website 2. a social media strategy 3. photography My surprising answer was photography. The reason being that content is expensive to produce and compelling pictures are the best for engagement across many platforms including blogs, Instagram, Facebook and increasingly Twitter. With $5,000 of photographs […]

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