Recently I was invited in by The Field Institute to talk about building a digital audience. The talk ended with the question: If I was given $5,000 to spend would I put it on: 1. a website 2. a social media strategy 3. photography My surprising answer was photography. The reason being that content is expensive to produce and compelling pictures are the best for engagement across many platforms including blogs, Instagram, Facebook and increasingly Twitter. With $5,000 of photographs […]
presentations
A rough guide to social media for restaurants
Ed charles social media for restaurants View more presentations from Tomato Media This is a slideshow outlining a verbal presentation I gave to members of Restaurant and Catering in Melbourne last week.
Doing Better Business 10 October 2011
If you want to find out how social media can help your hospitality business win fans and customers, I’ll speaking at one of the restaurant and catering Doing Better Business Seminars on 10 October at Nobu. I’ll be talking about what modern day consumers expect from a restaurant and their website. In contrast to being a threat social media now provides free market research to businesses helping them give customers what they want. The implication for businesses is that you […]
The food and wine conversation on the web
The food and drink conversation on the web View more presentations from Edward Charles.
Brand development through social media
How to be social View more presentations from Edward Charles.