Month: October 2011

Collingwood, Melbourne, Wine

Mac Forbes Cibi cellar door

Wine in the groove at Cibi. Picture: Adriane Strampp Cibi is rapidly defining itself as one of the most interesting cafes (or should I say happenings) in Melbourne as I have written before. Not only does it serve a terrific Japanese breakfast at weekends, have a quirky shop of Japanese design objects but it also treats itself like a gallery with its regular opening nights. Then there was the recent pop-up store in the Aesop store in Flinders Lane and […]

Blogs, Content marketing, Facebook, social media, Twitter, Websites

Why recipes matter in social media

Q: What’s the most competitive area for food on the web? A: recipes. In a week when NineMSN launched its new food portal, the recipe battle online just got fiercer. The competition is for which website has the most rcipes best optimised to be found in Google searches whether it be Taste, Gourmet Traveller, SBS Food or whichever. There’s a reason for this. Recipes mean traffic. People want recipes. The big traffic blogs mostly rely on recipes. Therefore if you […]

Melbourne

Not another review of the Aylesbury

These are the doors to The Aylesbury. Beautiful aren’t they, guarding the space that until it closed was the lovely pizza restaurant Barbagallo Trattoria E Pizzeria. It wasn’t any pizza restaurant but one started by Pietro Barbagallo who brought us, and sold, the much loved I Carusi in Brunswick East. It just goes to show how tough it is on this corner, 103 Lonsdale St. The original crew at Seamstress a few doors away found it similarly tough and went […]

Blogs, Facebook, social media, Twitter

What about monitoring social media?

People always ask about monitoring tools for social media. There are plenty of very expensive solutions out there designed for big brands. But I suspect for many food and drink businesses costs are always going to be an issue simply because many aren’t that big. Luckily some of the best tools are free, although if you do feel inclined to pay for any probably Hootsuite is the best. Some of these tools have the ability to pre assign activity, but […]

Paraphernalia, Wine

The cult of the wineglass

Consult a financial adviser before drinking from a Riedel. Dishwasher tablets erode your glasses and crockery. Use liquid instead. Decant heavier reds at least 8 hours before drinking. If you want to drink champagne (usually a blend of chardonnay pinot pinot meunier and pinot noir) rather than sip it, use a pinot noir glass. I’ve spent my whole life avoiding scrapes with cults. There was the incident in London on the Tottenham Court Road where, bunking off school aged 14, […]

Melbourne

Restaurant and Catering on social media

If you were at my talk at Restaurant and Catering last week, I’ve published my ideas on social media on my Tomato Media Facebook Page here, including a short presentation that the talk was based on and some links to resources. There are also some useful links in the presentation.

Sydney

Diary of a food festival: day 3

Saturday 0830 Attend Barbeque Madness at Sydney Morning Herald Grower’s Market at Pyrmont Park. Join David Tanis of the legendary Chez Panisse restaurant in Berkeley, California, and a stellar line up of 10 Sydney chefs including Kylie Kwong. Sessions are held every half an hour.
 We all stumble down to breakfast about 10ish before stumbling on to the BBQ. It’s all pretty chaotic but we get our seared meat just as they start packing-up around us. I take a look […]

Blogs, Smart phones, social media, Websites

Specifications for a restaurant website

If you want to see what it should look like then visit El Loco in Sydney and check it on your pc and mobile phone. 1. Front page blog like functionality with RSS feed 2. Allow multiple categories in blog with individual RSS feeds. 3. Mailchimp email sign-up form front page in sidebar. Mailchimp takes RSS feed to make email. Email send to Facebook/Twitter. 4. Twitter stream in right hand sidebar 5. Facebook open graph tags on front page so […]