PeopleClaim.com I was handed this inforgraphic by Matteo Pignatelli in a conference session I was involved in on online reviews. It shows why it is important to pay attention to them and use them as a feedback mechanism.
social media
Google on what is search engine optimisation
Every so often a client is approached by someone selling Search Engine Optimisation and they wonder if they should buy it. Often these providers offer link buildings and many other practices that google disapproves of. I maintain that a proper content marketing strategy – that’s articles and videos people want to engage with -and social media engagement is good Search Engine Optimisation. I’m not going to explain any more as this is Google’s Matt Cutts who is talking about the […]
What can you do about Urbanspoon reviews?
For restaurants it is tough to know what to do about negative comments on Urbanspoon. As the chart shows below in the past few years it has become the the most popular review sites in Australia and for some customers it has become a blood sport to leave negative comments for even the smallest problems. In the case of a popular venue its profile will be seen by several thousands visitors a month and can refer several thousand visits to […]
Crowd control doesn’t work
The crowd is wild and unpredictable. It always has been. People have always been unpredictable. Some will love you and become customers. Some will despise you. But you can’t control them. And now thanks to social media they have a voice, a voice you can’t control like an ad, direct mail or PR. And as is argued here in the Harvard Business Review your brand isn’t yours anymore. It’s the customers and you may not like what they do with […]
Why recipes matter in social media
Q: What’s the most competitive area for food on the web? A: recipes. In a week when NineMSN launched its new food portal, the recipe battle online just got fiercer. The competition is for which website has the most rcipes best optimised to be found in Google searches whether it be Taste, Gourmet Traveller, SBS Food or whichever. There’s a reason for this. Recipes mean traffic. People want recipes. The big traffic blogs mostly rely on recipes. Therefore if you […]
What about monitoring social media?
People always ask about monitoring tools for social media. There are plenty of very expensive solutions out there designed for big brands. But I suspect for many food and drink businesses costs are always going to be an issue simply because many aren’t that big. Luckily some of the best tools are free, although if you do feel inclined to pay for any probably Hootsuite is the best. Some of these tools have the ability to pre assign activity, but […]
Specifications for a restaurant website
If you want to see what it should look like then visit El Loco in Sydney and check it on your pc and mobile phone. 1. Front page blog like functionality with RSS feed 2. Allow multiple categories in blog with individual RSS feeds. 3. Mailchimp email sign-up form front page in sidebar. Mailchimp takes RSS feed to make email. Email send to Facebook/Twitter. 4. Twitter stream in right hand sidebar 5. Facebook open graph tags on front page so […]
A rough guide to social media for restaurants
Ed charles social media for restaurants View more presentations from Tomato Media This is a slideshow outlining a verbal presentation I gave to members of Restaurant and Catering in Melbourne last week.
Be everywhere with everything
So how does the internet work nowadays? There is no one prescriptive answer but it is more than just having a single website or newsletter that can only be viewed on a computer. It’s all about giving choices. The information on your website need to be available all over the place. That means it should be available to the near 11 million Facebook users in Australia, the 1.8 million or so people on Twitter locally and the 2 million or […]